I just launched a new client site – New York Business Valuation Services.  This business site was built to promote the services of Edward F. Saroney III.

After meeting with the client, he had a clear vision of what he wanted the site to look like and say.  He provided all the content, which was great as who better to communicate what their business offers than the client.  After reviewing the layout of the site, we took a look at the marketing materials that were already produced.  The goal was to have the web site complement the company’s portfolios, brochures and letterhead.

The portfolio was on an Antique Gray linen paper stock and the company’s color was a deep hunter green.  The color was easy to match but replicating the Antique Gray paper was a bit more difficult.  We secured an image of beige linen paper and adjusted the color balance to get a similar gray color.

On the site, that paper stock image was used as the background for the header and footer, as well as the navigation.  The main content area is white with borders constructed to appear like a piece of plain paper on top of heavy stock paper.  It is a simple design that is easy to read and navigate through.

Overall, the client was happy with the design.  Going forward, I will be maintaining the site with ongoing SEO and general upkeep.

The original web site had good content.  We merged that content into the new site and reformatted it to fit into the new design.  One thing Jim wanted to add was a blog, that would allow him to write his thoughts on things like home networking and IT security – two of his specialties.

Enwright IT Consulting also needed a new logo.  The original was good but, in consulting with Jim, we decided to re-brand the company with a bold, simple logo.  The primary logo has the full business name underneath a prominent “eIT” in black and blue.  This logo is being used across all marketing materials – business cards, letterhead and the web site.  On the web site, the logo is dressed with a cable background and two USB plugs.

The web site clearly explains what Enwright IT Consulting offers both business and personal clients.  The custom home page welcomes visitors and clearly points them through the site to find more information about Jim and Enwright IT Consulting.

***UPDATE…Enwright IT Consulting has ceased operation at new employers request***

I am proud to announce a new project that I am working on at OswegoHistorian.org.  I am working with the City Historian Dr. Luciano J. Iorizzo, Professor of History, Emeritus, SUNY Oswego, and friends on an archive project, of sorts, to try and preserve the history of a great American City – Oswego, New York.

We are developing a web site for the Oswego City Historians that would act as a reference point and archive for the people that love the Oswego.  The goal was to design an easy to use site where we could preserve the city’s history through published documents and future papers.

The design utilizes the new TwentyTen theme and, as the site grows, so with the features.  Plans for the site include accepting submissions from visitors in the form of original articles, postcards or event postings.  I am charged with maintaining the web site, filtering comments and emails from visitors and posting content.

This site does not use WordPress in the traditional blog sense.  The focus is on delivering information with clear page navigation, as in a traditional business site, with an added blog component.  The screenshot to the right is of the previous version of dotblueprint.com.  It featured the two components of the business with easy navigation.  The new design delivers that same clean look and ease of use but, improves the site with better navigation while delivering more effective information from the start.

With the 2009 golf season heading into the winter, I felt it was time to update TeeOff Post.  I wanted to use one of the WordPress frameworks to deliver updated functionality and search engine optimization – SEO – with the flexibility to develop child themes to make future adjustments to the site easier.  I went with Ian Stewart’s Thematic Framework.

The redesign was not a drastic one, as I wanted to continue to deliver plenty of content on the front page.  I also wanted to keep the prominent feature section at the top, which was made possible (and easy) with code from CozmosLabs.com.  Finally, I still wanted to have links to other categories and their recent titles.  In the previous version of TeeOff Post, there was a “Featured Post” section on the left sidebar.  I wanted to open up the content area so, I decided to put these featured posts at the end of the content.  They are now boxed across the bottom of the content section, above the footer.

The next change for TeeOff Post will come editorially where readers will see new features to compliment the weekly tournament coverage.

The original design for the Bresnan Golf Company web site (below on left) featured a blue and grey color theme with a navigation bar on top and basic logo to the right.  The links led to pages with information about lessons, club repair and the pro shop.

For the redesign (screenshot on right), we made the site more spacious to make it easier to navigate and read.  The site has a charcoal background and features the company logo prominently at the top of the page with navigation links below.